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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q135-Q140):

NEW QUESTION # 135
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
B. Create an automation rule set to match all with the criteria of Product Interest form completed and
C. Add a completion action to the Product Interest form to assign prospects only if their Country field is
D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Answer: B

NEW QUESTION # 136
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Export the submission report & Import
B. Run completion Action on form Request a demo with action notify Admin
C. Run an automation rule to assign based on the « Request demo » Submission & prospect status field
D. Run completion Action on form Request a demo with action assign to user

Answer: C

NEW QUESTION # 137
What is true about completion actions?

A. Completion actions can be criteria based.
B. Completion actions are retroactive and will apply to activities done before and after you apply them
C. Completion actions only execute for prospects. They will not affect visitors.
D. Completion actions will not execute for image files.

Answer: C,D

NEW QUESTION # 138
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Ask their accounting team to review and select the five most helpful fields.
B. Review existing forms and landing pages to understand what data needs to be collected.
C. Filter existing prospect records to see which custom fields have the most data.
D. Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D

NEW QUESTION # 139
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
B. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
C. Set up scoring categories > create page actions associated with the scoring category > create a Set up scoring categories > create custom redirects associated with the scoring category > set

Answer: C

NEW QUESTION # 140
......

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