Real Estate Blueprint Program

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About Course

Real Estate Blueprint Program

Laying the Foundation for Your Real Estate Success in Kenya

The Real Estate Blueprint Program is the ultimate starting point for individuals new to the Kenyan real estate industry. Tailored for entry-level realtors, this comprehensive 12-week program provides you with essential knowledge, practical skills, and mentorship to launch a successful career. Whether you aspire to become a realtor, property manager, or investor, this program equips you with the tools to take confident strides into this dynamic sector.

Designed to guide you from a complete beginner to a competent realtor, the Blueprint Program is your first step toward real estate mastery and progression into the Real Estate Growth Program.

Program Overview

The Real Estate Blueprint Program spans 12 weeks, featuring:

  • Weekly live session with industry experts.
  • Interactive assignments and hands-on activities.
  • Flexible delivery formats: online, in-person, or one-on-one coaching.
  • A blend of theory, practical applications, and personalized mentorship.

Curriculum Breakdown

Week 1: Introduction to Real Estate in Kenya

  • Overview of the Kenyan Real Estate Market
  • Roles and Responsibilities of a Realtor
  • Key Real Estate Terminologies

Week 2: Industry Ethics and Professional Standards

  • Ethical Practices in Real Estate
  • Understanding the Estate Agency Act
  • Building Credibility as a Realtor

Week 3: Setting Up Your Real Estate Career

  • Defining Your Niche: Residential, Commercial or Land
  • Tools and Resources for New Realtors
  • Crafting a Real Estate Elevator Pitch 

Week 4: Real Estate Marketing Essentials

  • Fundamentals of Property Marketing in Kenya
  • Building a Personal Brand as a Realtor
  • Using Social Media and Digital Tools to Generate Leads

Week 5: Client Handling and Site Visits

  • How to Conduct Professional Site Visits
  • Managing Client Expectations and Feedback
  • Basics of Customer Relationship Management

Week 6: Real Estate Law and Compliance

  • Understanding Property Ownership in Kenya
  • Sale Agreements, Leases, and Title Deeds
  • Avoiding Legal Risks in Real Estate Transactions

Week 7: Property Valuation and Management Basics

  • Determining Market Value for Properties
  • Introduction to Comparative Market Analysis (CMA)
  • Introduction to Property Management principles

Week 8: Real Estate Finance Made Simple

  • Basics of Real Estate Financing
  • Introduction to Financial Modelling for Real Estate
  • Pricing Strategies for New Realtors

Week 9: Negotiation and Closing Deals

  • Introduction to Negotiation Tactics
  • Steps to Closing Real Estate Transactions
  • Handling Common Client Objections 

Week 10: Building Your Professional Network

  • Connecting with Industry Stakeholders (Lawyers, Valuers, Developers)
  • Mentorship: Why It Matters and How to Find It
  • Leveraging Professional Real Estate Associations

Week 11: Personal Development for Realtors

  • Building Confidence in Presentations and Pitches
  • Developing Time Management and Goal-Setting Skills
  • Role-Playing Client Scenarios 

Week 12: Crafting Your Real Estate Roadmap

  • Creating Your 1-Year Real Estate Career Plan
  • Introduction to the Real Estate Growth Program
  • Certification

Key Takeaways

Upon completing the program, you will:

1.Understand the Real Estate Landscape: Gain in-depth knowledge of the Kenyan real estate market and its dynamics.

  1. Master the Basics: Learn how to market properties, handle clients, and navigate legal processes confidently.
  2. Build Confidence and Professionalism: Develop skills in client interaction, negotiation, and presentation.
  3. Start Building Your Network: Establish connections with key industry stakeholders.
  4. Prepare for the Next Level: Graduate with a personalized career plan and eligibility to join the Real Estate Growth Program.
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What Will You Learn?

  • The Real Estate Blueprint Program is the ultimate starting point for individuals new to the Kenyan real estate industry. Tailored for entry-level realtors, this comprehensive 12-week program provides you with essential knowledge, practical skills, and mentorship to launch a successful career. Whether you aspire to become a realtor, property manager, or investor, this program equips you with the tools to take confident strides into this dynamic sector.Designed to guide you from a complete beginner to a competent realtor, the Blueprint Program is your first step toward real estate mastery and progression into the Real Estate Growth Program.

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